Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

DFLKT was founded by Seojoon Lee and Dylan Beca, two riders driven by a passion for mountain biking and performance.

We started DFLKT after noticing a problem that most riders ignore — inconsistent braking caused by water hitting the rotor. Whether riding in wet conditions or hitting puddles on the trail, braking performance can change quickly, affecting control and confidence.

Instead of accepting it, we decided to build a solution.

DFLKT is focused on designing products that deflect water, maintain consistent brake performance, and improve rider confidence in real riding conditions. Every product is built with a focus on durability, simplicity, and performance, made for riders who push their limits.

We’re not just another bike accessory brand —
we’re solving real problems riders face on the trail.